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Me as a copywriter, because they must be able to recognize andĪppreciate well-written, conversational English prose when I ** If they are poor speakers of English, this is a negative for They ought to be asking to see samples of my work, aĬlient list, and client testimonials and results. Me is “What will it cost?” That tells me they are looking for a ** It’s a negative to me if the first question the prospect asks I passed because I think that is a load of B.S. To write a sales letter on using astrology to make businessĭecisions. ** If you don’t like or believe in the product, pass.Įxample: I got a call a few weeks ago from someone who wanted me

“Can you write a killer ad?” five times in 5 minutes. Get an immediate negative vibe from a person, don’t take them onĮxample: I got a call from a well known direct marketingĮntrepreneur who wanted, he said, a “killer” ad. ** Your instincts are right 95% of the time. Here are a few additional rules of thumb for client selection: How to find out: Ask: “What is your deadline for completing this If there is no urgency, your chances of getting Upcoming deadline date, the chances are good they will hire you Other copywriters,” that’s a sign to me that they view what I doĪs a commodity service, and it makes me lose interest in them.Ĥ-Fit … are they a good fit for you? Are they in an industry youĪre comfortable writing about? Are they the size company youĥ-Urgency … if they need the service you provide now or by an How to find out: When a prospect says “we are looking at many They want better copy than they have? Or do they view copy as a

How to find out: Ask the client, “Who else is involved in makingģ-Desire … if you are a copywriter, do they value good copy? Do In your mind of what you’d like it to cost?”Ģ-Authority … can the client make the decision to hire you? Orĭoes he have to get approval from others? If they say no, ask, “Well, do you at least have a dollar figure If they say yes, ask, “Would you mind sharing with me what it How to find out: Ask the client, “Do you have a budget for this It stands for money, authority, desire, fit, and urgency.ġ-Money … does the client have a budget? And is it big enough to There is a formula for qualifying clients I have given before: Good client to work with or a bad client? In other words: How do you know whether a prospect will be a Subscriber WG writes, “How do you sift the toads from the frogs

Download the new version for ipod GerbView 10.20